Texting is as popular as it has ever been, and thanks to the pandemic, our reliance on text and online services now seems almost impossible to go without.
This has really translated into the business world, where more and more customers have had to relocate to online businesses for getting what they need and finding out the information they need. Likewise, businesses have also had to provide this, getting to grips with the influx of digital requests, questions, and other services.
Because of this, there is a lot more research now into the benefits of investing in a service such as SMS and what these kinds of services can do for both the business and the customer.
If you are interested in learning more about what an SMS service can do for your business, then read on to find out more!
It is Instantaneous
In a world where many of us do not like waiting for pretty much anything anymore, something that works instantly can only be a plus, especially when customers need answers. The difference between a customer having to wait for a reply or some information or not could be the very small window of time where they choose to buy from a competitor instead.
If you are using an SMS service for marketing, the speed at which text can fly out and be personalized is astonishing, and will be delivered straight to their phone, which many of us have on our person as close to 24/7 as possible.
It is Agnostic
SMS marketing is perhaps the marketing tool with the widest potential customer reach. The nature of this method means that unlike social media marketing, email marketing, and every other form of digital marketing, SMS marketing can reach people who might not have a constant internet connection. Furthermore, this type of marketing can be delivered to any mobile device on the market, making it an excellent universal marketing tactic that can reach a broad demographic.
It Offers an Abundance of Data
Not only do SMS’s get delivered within seconds, but how the person interacts with that SMS along with other analytics can also be delivered straight to the business too.
This data includes those who have opened the message, those who have read it or stayed on the message for a specific amount of time, and also those who have replied as well. This can give a business better insights into which text campaigns work, what messages are more likely to be opened, and what keeps your customers attention, which is a great reason to invest in sms messaging services!
Cost Effective
Text messages when bought in bulk are reasonably low cost, especially when you compare it to other more traditional marketing methods such as TV advertisements or printed media. They are also far more personal, which gives you more bang for your buck too in terms of a return on investment.
Global Communication and Marketing
Another impressive feature of SMS is its ability to contact anyone globally who has a mobile and has signal. While this may have been less of a selling point 20 years ago or so, around 97% of Americans now own a cellphone.
This means you are technically able to reach 97% of Americans with your SMS marketing campaign or as a means of direct communication, which is a pretty impressive percentage!
January 2021 found that there are around 5.22 billion unique mobile users around the world, which means 66.6% of the global population also have a cellphone. Only 1.6 billion households have a TV globally, which means you can target far more people with a cellphone, assuming everyone in the house is not sat around the same TV every time your campaign comes on!
Another beauty of SMS campaigns is that 87% of cellphone users will also have a smartphone, which means they can further look into your product on the internet with a click of a link.
SMS Offers Solid Reliability
Unlike emails that often get lost in a spam filter or head straight to the junk folder marked as ‘unsafe’, texts will go straight to the user’s mobile. It can be frustrating for businesses who are sending out valid marketing campaign emails, offers, or sale details, only to find that they are not even close to reaching their target audience or customers because of the filter system on different email hosts.
It is possible to bypass all of this by using SMS insteadas there are limited spam filters for texts, which means your messages are much less likely to end up getting lost on the way to where you want them to be.
SMS’s Are Opened More Than Email
Email’s themselves are free, so you might wonder why you would not just stick to that. Well, as just mentioned in SMS reliability, the junk filters can stop your email even getting to an inbox. On top of that, SMS’s are actually opened far more than email. They are also safer for the consumer and most phone operating companies allow feedback on whether an SMS is delivered, rather than disappeared into thin air!
