As a realtor, you know your client relationships are everything to your career. Whether you’re just starting out or you’ve been around for a while, it’s always a good idea to focus both on new clients and maintaining the tried and true relationships you’ve established. A good way to do this is by mailing out real estate postcards.
Consistent communication with a pool of clients, or a real estate farm, is key to developing your brand as an agent. Read on to get some great realtor postcard ideas.
Let People Know You’ve Just Listed or Sold a Home
One of the biggest things folks pay attention to is the market in their area. If they see a postcard showcasing a home that’s recently been listed or sold, along with the asking price, it will give them a good idea of what their home may be worth.
Make sure to include clear, colorful photos of the home that show off its strengths, along with relevant information like the address, square footage, and a number of bedrooms and bathrooms. Adding your contact information along with a professional headshot helps people to associate your face and name with the neighborhood listings.
Keep People Updated Every Step of the Process
There are several steps between the initial listing and closing on a home. Keep your real estate farm updated by sending postcards every step of the way. They may see it as different listings entirely and you will reinforce their memory of you.
General Market Updates Show You’ve Got Your Finger on the Pulse
People want their realtors to know the local market inside and out. Market update postcards do just that. Make sure to include things like the following:
- how long listings spend on the market
- average list price
- average sale price
- inventory—how many homes are for sale, how many new listings are there
You’ll need to do your research to provide accurate information, but your work will pay off. People will your knowledge with your name and remember you when they need a real estate agent, making this an excellent realtor postcard idea.
Seller Valuation Postcards
These grab the attention of people who may not be looking to sell—it’s still great to know how much your home is worth. Offering a comprehensive market analysis helps establish relationships with new clients who will surely keep your name in mind.
Realtor Postcard Ideas When It’s Slow
Sometimes the market slows down. How do you make sure to stay in touch when you don’t have many new listings?
Sending out just for fun postcards, such as recipe ideas, timely holiday postcards, giveaways or contests, and kid friendly postcards with an activity for them are all ways to reach out when not much is happening. People will appreciate the gesture and you’ll stay fresh in their minds.
Postcards Are Great Brand Association
At the end of the day, people want to know their realtors are knowledgeable, approachable, and have their best interests at heart. With these realtor postcard ideas, you’ll ensure your client base associates your name and brand with all the desirable qualities looked for in an agent.
