Hyundai has welcomed Boston Dynamics into the fold, although while the robot dog might be able to follow the superband bts dance movement it was all still a little creepy. South Korean car makers signed an agreement with Softbank to take the majority ownership of Boston Dynamics earlier this year, and provided the existing Hyundai promo transaction with the band was only a matter of time before mashup.
http://https://www.youtube.com/watch?v=bMU7jbYPHhE
Hyundai and BTS have worked together on promotions since 2018, in fact, back when the car maker used the group spotlight for the launch of the SUV Palisade. Since then we have seen the band pushing Nexo hydrogen fuel cell vehicles, among others.
The Boston Dynamics Spot promo did not deviate too far from the formula. Face array, Well, sensor sensor with robot dogs, challenging K-Pop groups to dance and pleasure owned by all. There is also a special appearance by Atlas, Humanoid Dynamics Boston robot, which we have seen doing Parkour and more.
http://https://www.youtube.com/watch?v=7atZfX85nd4
Things become a little more disturbed – and dare we say creepier – when spots are handed over to your own device. Like the Boston Dynamics’s latest dance routine with robots, it is technically quite perfect. Seven robots all move in synchronicity, along with lip synchronization – or at least hand manipulators – with lyrics.
Moving-steps that looked so involved when BTS did them, circulating onto the other side of the valley which was extraordinary when it was a robot dog that took it out.
We cannot blame Hyundai because they want to use the investment of billions of dollars, of course. Car makers have suggested that the acquisition of Boston’s dynamics will be part of its shift towards wider mobility, rather than focusing on cars, SUVs and trucks. It includes everything from individual land-based transportation, exoskeleton-style personal support, along the road to flying taxis and VTOL aircraft.
Everything is good and good, but there is no shortage of the Boston dynamics video robot out there now. The big question is how well Hyundai can use technology there and change it into a favorable income stream. The new robotics company began to push spot into commercial deployment, after being tested by robot dogs in the company and factory settings.
When some owners of Dynamics Boston have found for years, including SoftBank and Google, actually making money from the Troupe Dance Dance you are a fairly difficult sight than making a two-minute video involved. With BTS have cornered the market in entertainment, it is time to see if Hyundai can find ways to squeeze some commercial success from expensive but expensive robots.
