Starting a new business is no piece of cake. With so many different elements to take care of including the creation of your website, it is easy to feel overwhelmed.
A high-quality website is a must in today’s digital age, allowing potential customers to find your business online, where most people search first.
That being said, there is a lot more to building a successful website than just showcasing your products and services in the best possible light.
From on-page to off-page optimization, quality content to mobile optimization, keep reading to find out the basics of SEO that you need to know as a new business.
1. On-page optimization
On-page SEO refers to any optimization techniques that you implement within your website to catch the attention of search engines. There are three key elements to getting on-page SEO right: high quality code, great content and a flawless user experience.
On-page optimization is an ongoing process that requires dedication and effort if you want to see consistent and long-lasting results. If this all sounds a bit much with everything else you have to do as a budding entrepreneur, this leading Fort Lauderdale SEO company can take care of it all for you.
2. Off-page optimization
Off-page optimization, on the other hand, refers to steps that you can take outside of your brand’s website to improve your visibility online and improve your ranking on SERPs. Off-page SEO includes techniques such as a link building and guest blogging.
Again, off-page SEO is not a one-time and forget about it process. You need to be consistent in your efforts to build high quality links and improve your site’s domain authority.
3. White hat & black hat SEO
White hat and Black hat SEO techniques are less commonly known. As the name suggest, white hat techniques use genuine processes that comply with the rules of search engine optimization. These include creating great content and building high quality links. Black hat SEO, however, is the use of techniques that violate the rules and conditions set by search engines. This includes keyword stuffing, using irrelevant keywords and duplicating content.
4. The power of content
As mentioned briefly above, creating high quality content for your website is crucial if you want to succeed when it comes to SEO. You can use different forms of content to help your business rise in the ranks of Google and reach new audiences. These include how-to articles, high authority blog posts, infographics, video and so much more.
5. Mobile optimization
M-commerce, also known as mobile commerce, is on the rise in the United States and indeed worldwide, with more and more consumers browsing, interacting and shopping with their preferred brands on their smartphones.
When it comes to optimization your site for mobile, your best bet is to build a responsive website from the get-go. This means a site that can be viewed with the same quality on all devices including tablets and smartphones as it can on a desktop computer.
